Worked closely with sales, editorial, product, and tech teams to come up with a totally custom content partnership for Google Cloud. Facilitated multiple meetings and presentations with both Times editorial staff and Google clients to finalize a multi-year, multi-content partnership—considered one of the largest collaborations in Times history.

Came up with the story concept, layout, and creative elements for a co-branded article, done in partnership with Intel. Presented the concept and mock-ups to Intel clients. Worked with in-house writers and designers, as well as Intel photographers, to create, execute, and launch the final piece.

Came up with the story concept for a co-branded video, done in partnership with Peet’s Coffee. Presented the concept and mood boards to Peet’s Coffee clients. Worked with in-house writers, designers, and videographers (including coordinating travel to Africa) to execute and launch the final piece.

Worked closely with Porsche clients to come up with a series of co-branded events, videos, and articles. Collaborated with in-house writers, designers, photographers, and videographers, as well as hired event staff, to execute and launch the final piece.

Came up with the story concept, layout, and creative elements for a co-branded article, done in partnership with Method. Presented the concept and mock-ups to Method clients. Worked with in-house writers, designers, and photographers to execute and launch the final piece.

Came up with the story concept for a co-branded video, done in partnership with Facebook. Presented the concept and mood boards to Facebook clients. Worked with in-house writers, animators, and videographers to execute and launch the final piece.

Came up with the content series “It Started With $1” in partnership with Ally Financial; series consisted of four stop-motion videos, six interview-style podcast episodes, and multiple written articles; oversaw all of the content creation, production, editing, and execution.

Launched THOR Industries’ very first brand ambassador program (now in its second year). Vetted and selected final ambassadors; put together together all budgets, media liability documents, and content guidelines; reviewed and edited all submitted content; continually monitored performance across web and social.

Oversaw all content planning and development for THOR Industries’ newly designed RV types web pages; worked with a video editor to create a series of informative videos for seven different RV types; managed all website copy to optimize for SEO; oversaw paid and organic social promotion to drive views to specific RV types pages.